worldly.airship.gallows

worldly.airship.gallows

That's the 3 words to pin-point our exact Pasti Nyala office location. The words are generated from their Mobile Apps that give the 3 unique words for 3 x 3 meter squares.

To decode it, search our coordinates using their site at https://what3words.com/

A rarely used App in normal circumstances but extremely life-saving when you are lost but without Internet or GPS coverage. It's a technical mystery to me on how exactly they transmit the signal without online coverage.

Install the apps on your phone, just in case.

Top 5 Features for a Business App

Pasti Nyala is embarking on Mobile Apps development soon hence the posting of this article for our own future references.

The very basic challenge for us would be what kind of App that we should develop knowing that Google Play and Apple Store are flooded with all sorts of Apps.

Here's what customers want your Mobile App to do:

Feature #1. App should include a Loyalty Card Program. 

• 70% of smartphone users would be interested in using their smartphone to collect points and receive discounts.
• 69% of smartphone users would be likely to download a loyalty application.
• 52% of Millennials want to use their mobile devices to take advantage of loyalty programs offered by restaurants, bar and coffee shops. 

Feature #2. App should include Discount Coupons.

• 75% of consumers redeemed a mobile coupon in 2013.
• 39% of customers spend more if they receive a personalized mobile coupon.
• 36% of consumers would like to receive mobile coupons based on their current location.
• Type of Discount and Loyalty features for an App: Mobile Coupons, Scratch, and Win (or similar to Apple iPhone 7 feature that allowed user to send a secret message and the receiver is required to erase the 'e-UV ink' to reveal the message.
• Read Best Apps For Finding Discounts.

Feature #3. App should provide Customer Service.

• Over 78% of consumers surveyed use mobile apps for customer service purposes but beware, 55% of consumers who leave feedback in a mobile app are not likely to remain a customer if their feedback goes seemingly ignored.
• Type of customer service features for an App: Make Reservations, Book Appointments, Order Food.

Feature #4. App should include a Click-To-Call Button.

• 75% of consumers say a phone call is the quickest way to get a response.
• Phone calls have 30-50% conversation rates compared to only 1-2% for clicks. 
• Type of Contact features for an App: Click-To-Call, Contact Form, Click-To-Email

Feature #5. App should include a Push Notifications.

• 46% of consumers say they use push because they like receiving personalized alerts.
• In fact, 77% of smartphone users said mobile offers, such as surprise points or rewards, exclusive content and special birthday messaging, have a positive or very positive impact on their brand loyalty.
• 65% of consumers check and open a push notification if interested.

So now we have a good idea on the basic features of what a Mobile App should have. Next is to think about our own killer-app. Anyone want to suggest a killer-name for it?

Mobile Apps Download Trend

It has become a fact that Mobile Devices have changed the way we consume Media. Just a few years back, Television was our main channel to consume media followed by Newspapers, magazines and Radio. However, with smartphones and tablets on the rise, consumers have quickly shifted their preferences thanks to portability, ease of use, coverage and rich media availability.

Juniper Research’s report had predicted in the “Future App Store: Discovery, Monetization & Ecosystem Analysis 2013-2018,” report that gaming will fuel a sharp hike in app downloads – in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets.

 Meanwhile, the trends observed on the InMobi network are in tandem with this prediction, with games as a category representing a strong 64% of the total apps downloaded through their network. Communication apps were a far 11.3% and telecom 6.8%.

Mobile Apps Download. Image: InMobi

What do consumers do on Mobile?

Mobile Apps for work and play

As far the segregation of media activities go, Social Media and Entertainment (21 percent each) are consumed the most followed by playing games (15 percent). Email comprises of 12 percent media consumption time followed by shopping (9 percent) and local search (8 percent).

Emerging market?

China is the new US. According to IDC, in February 2013, China overtook the US to become the world’s largest smart device market, with 246 million devices (against the US 230 million) and accounted for 26.5% of all smartphone shipments last year.

The total app downloads, including only Google Play Store and Apple App Store, grew 15% in 2016 over 2015. The number of apps downloaded in 2016 stood at about 91 billion, with Google Play Store capturing about 70% of the share. The same number for 2015 was around 79 billion. Expect more rises in the figures for 2017 and beyond.


Mobil Apps Development

If you're planning on developing a new Mobile Apps, Games Apps have a huge market but it's very competitive, Games Apps come and go.Only blockbuster games really pay off. Business Apps offers smaller market but revenue gain would be more stable.

Mobile Apps for Communication is very stable and there are existing core players. Unless you intend to disrupt their business model, it's a safe bet to focus on other category.

Are you embarking on a new Mobil Apps Development? Here are some key questions for your considerations:

1. What are the leading app stores globally in terms of revenues?
2. Which categories see the highest number of app downloads?
3. In terms of revenue opportunity, which monetisation performs best: In-app or PPD (Pay per Download)?
4. What impact have connected TV devices had on app downloads?
5. Where does the monetisation opportunity lie?